Social Media Blog

Only a few of us decide to focus our entire career on helping doctors market themselves.  So how did I choose to be one of those very few? Doctors have been part of my story for longer than I can remember.  I’ve gotten to know them quite well throughout my journey. I have a high pain toler...

In this blog:   A quick review of wrap-around marketing  Why you MUST reward your referral partnerships  Why I love my favorite referral partnership nurturing strategy The detailed 6-step process to reward your best referral partnerships and keep them sending pati...

In this blog:   A quick review of wrap-around marketing Why cold calling isn’t dead, but very much alive Why this ain’t your granddaddy’s cold calling! My proven 6-step process for establishing warm, receptive referral partners in your region, whether you are ...

In this blog:   A quick review of wrap-around marketing and why it’s how you need to think to maximize exposure to your ENTIRE target market The biggest misconception I encounter about baby boomer media consumption and why it costs you valuable leads Why newspaper NEEDS ...