Mastering the Email Sale

    With all the new ways to reach and engage with potential customers, it’s easy to become distracted by bells and whistles and forget that if we don’t generate business, there’s really no point. Sometimes making the sale is just a matter of choosing the right tool for the...

Upcoming Facebook Ad Changes

The other day, I went into run the winners of my clients split ad testing. I was thrilled because I finally got the right audience, placement, creatives, and then I saw the warning signs of upcoming Facebook Ad changes. Facebook is removing some precise targeting options. What does this mean for bus...