How I STILL see doctors miss opportunities to build trust before their patients even walk through the practice door

In the previous posts of this series, I got personal and vulnerable, sharing the story of the infant leukemia diagnosis that set the tone for my life of experience with doctors and the medical industry.  You can read about them here, here, and here .  Long story short, I have frequented doctors of...

All the ways that doctors shoot themselves in the foot by not taking control of their marketing and digital presence

Okay, I’m breathing a sigh of relief as I start this!  The next part is much easier for me, because it’s not about me, it’s about you!     In my previous posts I told a story that I really didn’t want to tell, but knew was important.  It was about my childhood leukemia diagnos...

How my complicated medical history has helped me to understand the specific and peculiar marketing needs of doctors

Only a few of us decide to focus our entire career on helping doctors market themselves.  So how did I choose to be one of those very few? Doctors have been part of my story for longer than I can remember.  I’ve gotten to know them quite well throughout my journey. I have a high pain toler...