Upcoming Facebook Ad Changes

The other day, I went into run the winners of my clients split ad testing. I was thrilled because I finally got the right audience, placement, creatives, and then I saw the warning signs of upcoming Facebook Ad changes. Facebook is removing some precise targeting options. What does this mean for bus...

Facebook Myths Part 2 of 2

[caption id="attachment_2548" align="aligncenter" width="300"] Understanding Facebook can be the first step to having it work for your company.[/caption]   Yesterday, I wrote a blog about the first five Facebook myths I regularly see. Today, I am going to write about a four more Facebook ...

Myths of Facebook – Part 1

[caption id="attachment_2550" align="aligncenter" width="300"] Stop the Madness! Connect your personal account to your Facebook business account.[/caption] It seems that through the years, I have seen some of these myths of Facebook resurface over and again. As a result, they can keep you from gr...