In my sixth year of business, I took a running leap and did a giant cannonball with my business. No more tippy-toeing to the edge of the diving board to just to take a look. No more waiting and wondering. No more second-guessing myself or my dreams. It was time to dive into beautiful chaos and let the plan I had set into motion work for me. The first wave was excitement and joy and then the second wave came, and I realized my business was growing and it was growing fast!
In the last quarter of 2018, I was on a Mastermind call that had a special guest and I heard a woman talk about the difference between online business managers and virtual assistants. It dawned on me, that I was working with virtual assistants and they needed a manager and it didn’t need to be me. Once I knew what I needed, I made the call and hired an online business manager. She helped me fine-tune my processes so that I could keep up with my current growth and accelerate.
Next, I realized as much as I loved my Mastermind group, it was time for me to free up my schedule so I could focus on growth. I left that Mastermind which took about two hours of each workweek and went back into private coaching. In coaching, I realized I needed someone to write my social media, so I hired a copywriter to write and edit blogs based on my ideas. Then I found another deficiency in my business and hired a graphic designer.
Why did I do all this? Because the only way to keep my momentum was to put the extra pieces in place to provide the level of professionalism and service that I’ve built my business on. Many businesses experience a growth surge and then can’t hang on to clients because they tried to do too much with too little. The urge to control every aspect of your business limits your opportunity to expand beyond the hours you can work and the number of clients you can handle. Your bottom line can’t grow if the rest of your business doesn’t grow with it. Trying to do too much with too little is also the perfect recipe for burnout.
The more I held onto fear of what I could afford, the more I limited my business’ growth. Here are the things I did to accommodate massive growth:
Get Rid of Unnecessary Meetings and Networking Groups
Please note the word unnecessary. Setting up face to face meetings with someone just for the sake of meeting is not a good use of your time. Attending a networking group that doesn’t have a membership that can and will support your business is taking time from efforts that will build your ROI. While there are seasons when networking is crucial, there are also times when you need to focus your efforts on working within your business rather than on growing your business.
Stop Lowering Prices to Get More Clients
Lowering your rate to get more clients instead of selling the value to the right clients is not in your business’ best interest. When you are unclear about your value you’ll work harder for less than those who understand exactly what their clients are paying for and why their rate is appropriate. Your efforts should be focused on quality and long-term value rather than short-term cash infusions.
Let Go of Tasks That No Longer Align with My Position
It’s hard to make the mental shift from solopreneur to CEO but if you’re going to grow you must change not only your title, but your mindset, and your responsibilities. In the beginning, I did everything because that was what was required to get started. Now I am focused on the responsibilities that I am best at and that it’s most important for me to oversee. I’ve hired competent women to handle many of the day to day tasks and I was able to hire women who truly enjoy management, copywriting, and graphic design. While many business owners are worried about letting go of control, I’m enjoying a business that runs more smoothly and provides better service because I’ve let go!
Don’t Offer Services that Don’t Make Sense
One of the things I discovered was that my services needed to change as my business grew and that I couldn’t help everyone that I spoke with. That’s the point in a clarity call: to evaluate their needs and so they can evaluate what I’m offering. As my business was able to offer a new level of service and professionalism, the clientele I courted changed as well. I am happy to provide referrals to clients who need the services that I no longer provide.
Accept Clients That I Want to Work with Who Want to Work with Me
Sometimes I talk with a potential client and things just click. I know how to help them, and I know that they trust me, and we can’t wait to get started. Those are my clients. Then there are those who know they need help but they’re nervous about investing in their business and they are hesitant to make changes. I can tell as the conversation goes on that I’m paddling upstream and they’re going to balk at every suggestion I make. Those aren’t my clients. A reluctant client will take more effort and energy than a client that sees your value and believes in your solution.
By adding the personnel I needed to keep up with my growth, changing my mindset and my responsibilities from solopreneur to CEO, and by making changes within my business to provide the services my new ideal client wants, needs, and values, I positioned myself and my business for a happier and more prosperous future.
Are you ready to dive into your business, make bold changes, and experience exciting new growth?