The number one statement I hear from clients when it comes to content is, I don’t know what write about. The funny thing about that statement, when having a further conversation with my clients, they all knew what to write about. They just didn’t know how to plan what they wrote and put a flow to it.
It’s usually because they have some sort of fear around content writing. Common fears I hear are:
- I don’t know how long to make the posts. I’m afraid to make it too long, and people won’t pay attention to it.
- I am afraid to write to a blog. It’s a big commitment.
- I don’t like to write, what if I don’t make sense.
- I don’t want to post on social media daily. That’s a big commitment too. I’m not sure I have the time.
- I don’t have time to write and post, so I’ll have a virtual assistant and have them find things on the internet to post about.
What’s the problem with this? They are fears, not realities. The reality is you know your small business than anyone else, so why wouldn’t you become a practitioner of marketing in a way that communicates who you are.
Write your post, make your video and if the content is authentic. The right people will read or watch it.
If you have a content calendar, you can rework your Facebook posts to become a blog.
If you are not a writer, pick the format that best suits you. You can take fantastic photos, create videos, or write bite-sized snippets of tips.
Post on social media at least five days a week. This is your business and your responsibility to keep it top of mind for your audience. See number five how to do it all.
Hire a strategist to create the plan on why and what to write, then hire a writer to follow the plan and a virtual assistant to schedule and monitor the posts. But make sure the writing is authentic to you and your brand.
I’ll be running a five-day free challenge starting the first week of December if you would like to learn how to content plan easily and quickly in my closed Facebook Group, Mindful Marketing & Me – A Creative Community for Women Entrepreneurs, the first week of December. If you would like to join, please ask to be a member of the group.