Twas the Night before Year End

It’s a few days before Christmas and all through your company’s house, not a digital creature was stirring, not even your computer mouse.  Your social media was scheduled with care; In hopes that patient appointments would still be there. Zoom had virtual backgrounds of your employees all snug in their beds;

It’s a few days before Christmas and all through your company’s house, not a digital creature was stirring, not even your computer mouse. 

 

Your social media was scheduled with care;

In hopes that patient appointments would still be there.

 

Zoom had virtual backgrounds of your employees all snug in their beds;

While visions of dollar signs danced in their heads.

 

The Doctor in their cap,

Had just settled down for a year-end nap.

 

When a text came in that arose such a clatter,
It seemed the Digital Marketing was not working, so the Doctor had to see what was the matter.

 

To the computer they rose in a flash;

Checked into Facebook, Twitter, and LinkedIn to see where was the crash.

 

Link clicks to schedule was less than they thought, they wanted to know;

Why their appointments fell so low?

 

When what to your wondering eyes should appear,

The realization that the content strategy was not clear.

 

With an idea in place, questions were asked quick.

And at that moment, a plan was devised to raise the click.

 

More rapid than a snap, the ideas came,

Target market answers created the clarity to create fame.

 

Now, Facebook, TikTok, Twitter, LinkedIn, Instagram,

And Pinterest had some interest.

 

Appointments were scheduled because of the well written private messaging funnel,

And content that kept your patients attracted to your digital bubble.

 

As others look and wonder why they don’t fly;

You had the answers to soar your sales to the sky.

 

With new knowledge the content flew;

And the sales consistently went up too.

 

Engagement numbers rose through the roof;

And the number of comments and shares was proof.

 

The content calendar that came around;

Started on Mondays with how a personal lesson was found.

 

Tuesdays told about how a new client came afoot

Because your office’s content was well put.

 

Wednesdays told a how-to that was not out of the book,

or gobblygook.

 

Thursday’s tip showed off your bedside manner;

And made patients feel like you would treat them with kindness and candor.

 

Fridays came with an offer in a bow;

And the response was not slow.

 

Saturdays found testimonials that made people smile

And potential patients knew scheduling an appointment would not cramp their style.

 

Sundays were fun days to post things that would have your fan’s belly 

Shaking with laughter like a bowl full of jelly. 

 

How would you have time to do it all thyself?

Hire a Christmas Marketing Elf.

 

With a nod of their head 

Clients like you knew they had nothing to dread.

 

They’ll speak not a word, and go straight to work,

And create that strategy so you get the perk.

 

It will feel like Christmas magic will rise

With your Christmas Marketing Elf by your side.

 

They’ll spring to your rescue and with a whistle

You’ll know you hired the right team and never have to worry about a dismissal.

 

Your customers will cheer because your Marketing Elf will be out of sight,

And you can sleep well with revenue growth into the night. 

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