When is it Time to Hire a Business or Marketing Coach?

I used to have a business partner who didn’t believe in coaching. In her mind coaching was a waste of time because, after each coaching session, she’d still have to do the work. As a novice and a small business partner, I questioned her logic but deferred to her guidance since she had more experience. Over time I realized that her stance on coaching didn’t support our business’ growth—it hindered it! We didn’t have the perspective we needed to get out of our own way. We lost hours of productivity because we didn’t have the clarity that we needed to be effective in any area of our business from processes to client retention.

Later, I ran into a woman I’d known for a few years, someone I’d met in a professional setting who had recently relocated to Louisville. At one point in our conversation, she asked if I’d consider hiring a business coach. Based on my experience in the business and where I was in my life, I knew the answer was, “YES!” Two weeks later, I left the partnership. I hadn’t begun my coaching yet, but I instinctively knew there had to be a new chapter for me professionally.

When we began my coaching our first focus was on my financial fear. I had just left my business partnership with no savings, no cushion, and no clear plan on how I was going to make it. I wasn’t entirely sure how I was going to pay my coach. Yet each week we explored my fears, my thoughts, and my mindset. I did the work, and I began to bloom personally and professionally. My coach was my mentor, my sounding board, and eventually my friend. I began to trust that with some guidance I could be successful. Unfortunately, that amazing woman was diagnosed with stage four breast cancer and died a year after we began our work. She had provided me with tools that I still use in my business today, but I had to practice using those tools until in my fourth year of business, I truly began to trust what she’d taught me.

It was also in my fourth year of business, I realized I needed a business coach. At the time, I was wavering. I had never stayed in a job that long–could I get my company past it’s growing pains and make consistent money? Entrepreneurship can be lonely and without an outside perspective, it’s easy to get drawn back into the vacuum of financial fear which invariably pulls you away from the success and happiness you’re working for.

A coach can help you break the cycle of:

  1. Making fear-based decisions.
  2. Not creating systems or processes for efficiency.
  3. Having no plan for your marketing.
  4. Not setting or not hitting your company goals.
  5. Not setting or not hitting your marketing goals.
  6. Not setting or hitting your financial goals.

 You are ready to hire a business and marketing coach:

  1. When you are ready to be consistent in your business.
  2. When you are ready to get unstuck and stay motivated.
  3. When you are ready to change your mindset about money and success. 
  4. When you are ready to create the business you dreamed of from the start.
  5. When you are ready to go all in your business.
  6. When you are ready to go through the process to think, work, and conduct your business like a professional. 
  7. When you are ready to add the personnel and technology to work smarter.
  8. When you are ready to have set business processes.
  9. When you read to acknowledge your marketing strengths and weaknesses. 
  10. When you will not settle for falling short of another financial goal.

If you’re feeling professionally stuck, if you know there are areas where you’re falling behind, if you are exhausted from working more hours for less pay and can’t figure out why your business isn’t providing the freedom you hoped for, it’s time for a coach. If you’re ready to level up but don’t know how to connect with the people you need to grow, it’s time for a coach. If you’ve built a business you’re proud of, but word-of-mouth referrals just aren’t allowing you to grow at the pace you need to, it’s time for a coach.

Have you worked with a coach? What’s your experience?

When is it Time to Hire a Marketing Firm to do your Company's Marketing?
Feeling Stuck? Lack of Money Isn’t Your Problem--Fear of Lack is!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.