You know how you read something and it’s so frustrating you just want to bang your head on your desk? That’s where I am right now. I just read a survey about marketing and small businesses. When asked the question, “What do you want to learn from a marketing person?” many answered that they wanted to know how to market for free. Honestly, it might be my allergy meds, but that insight was a little aggravating. Doesn’t it seem odd that a business wants others to spend money with them without investing in a solid marketing strategy? In my experience, what we send out we receive back in abundance.
I would venture to say that these are the same business owners who complain that organic reach has gone down on Facebook and want to scrap their business page for a Facebook group. I also would imagine that these are the business owners who avoid Facebook ads because they’re only focused on their business’ results and not in giving support to other businesses advertising on Facebook. These are the owners who are “too busy” to leave a recommendation or review for someone who has provided them with outstanding service while bemoaning the lack of referrals they receive.
In the same survey, people answered they unfollow those who “sell too much”. On the flip side, those surveyed really don’t study marketing strategies from books or ebooks but, they will go to free marketing events. Unfortunately, they often get overwhelmed by the information provided so they don’t implement any of it. I realize this may seem harsh and the name of my company is Social Abundance Marketing, so where is my abundance thinking? That’s actually my point: abundance is the answer.
When approach a challenge with a sense of scarcity, we are afraid. We’re afraid to spend money on getting ourselves to the next level of our business especially on something so slippery as “sales and marketing”. We’re afraid to try something new. We’re afraid to invest time in a process. We’re afraid to surrender control. We get tangled up in the idea that marketing is synonymous with sales, and being “salesy” is a sin, and it’s all so complicated and expensive…that attitude of lack has us failing before we begin.
The reality is if we come from an attitude of abundance, we can market in a way that works for you and your business. With the right mindset, we’ll attract clients within your niche. We’ll find customers who are actively looking for your goods and services. You opened your businesses because you are passionate about what you do and why you do it, so why wouldn’t you want to invest in your business with effective marketing?
Do you realize that your niche market is happy to see ads from you when you’ve provided value with useful content? These customers and potential customers are not rolling their eyes groaning, “What are they selling now?” your target market is excited to see what you’ve got in store for them! They are happy for your growth of your company. They’re excited that you can offer more! They rave online about you and they are thinking not about how are they going to afford you, but how can they not afford you?
So, the next time you see a post or paid ad from someone you follow, ask yourself how you feel about that small business and their marketing? If you are annoyed, work on changing your attitude. Take a second and close your eyes and wish them all the success you would want for yourself. When we are afraid to spend, grow, and take action, we attract clients who are afraid to spend grow and take action. Change the mindset around marketing and watch your business change. Abundance really is the answer.
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